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ZAMORA COMPANY CREATES A NEW SOCIETY IN FRANCE AND OPENS AN OFFICE IN MEXICO
Zamora Company has just opened a new commercial office in Mexico and has created a new company in France, in a key move as part of its expansion strategy. The group is pursuing its development which has been 37% in the last six years.
After a very intense year, the Spanish company based in Cartagena is going a step further in its international strategy with the intention to better understand local consumers and give the best support to distributors in each market. The operations in Mexico and France represent a great step forward in order to consolidate Zamora Company’s commitment to the international market, where the group intends to further develop its growth.
Emilio Restoy, CEO of Zamora Company, underlines one of the key elements of Zamora Company’s ambitious project: "Today 39% of sales come from the international market, in 2022 we expect that to reach 50%". With a portfolio of more than 15 brands, present in more than 80 countries, with 12 facilities spread across Spain, Italy and the Dominican Republic and 372 employees the facts speak for themselves.
"France and Mexico are two of the markets where our brands have good penetration, where we see a potential for significant growth, and where we believe we should invest," says Restoy, who confirms that each country will enjoy different business models.
In the case of France, after the take over the local distributor SIP Drinks, Zamora Company will have its own structure which will distribute its brands across the market by relying on regional distributors, as well as commercial and marketing strategy based out of its office offices in Bordeaux.
In Mexico, the objective is to manage sales throughout North and Central America (except USA) out of the new office located in Mexico City and continue working with local distributors. Mexico is the market in which the consumption of Licor 43 has multiplied by eight in recent years.