Press & MediaCOMUNICATION
WELCOME ON BOARD MARTIN MILLER´S GIN
Zamora Company acquires a majority stake in the gin brand Martin Miller's Gin to become a global player in the super premium gin market
Martin Miller’s Gin strengthens the Zamora Company portfolio, along with recent additions that include world-class brands such as, Sangría Premium Lolea, Villa Massa Limoncello and Yellow Rose American craft whiskey. ‘These acquisitions are part of the Zamora Company strategic plan with which we aim to constantly add value to the company with people and brands in order to enable us to reach our established goals of building a world class company with world class brands’, concludes Restoy.
Martin Miller’s Gin is a high quality gin which, following its traditional production in the United Kingdom, sets off on a three-thousand mile round trip to be blended with the purest water in the Arctic in Iceland. Unique, sophisticated and with a touch of modernity, this is the fastest-growing gin in Spain, a gin which is exceptionally smooth and silky, slightly citrus, in the mouth. The fastest-growing gin in Spain has always aimed to continue the inspirational legacy of its creator.
The range of gins also includes Westbourne Strength and 9 Moons Gin.
Commenting on the new partnership, CEO Jacob Ehrenkrona said, ‘As well as being the fastest-growing Super Premium gin in the Spanish market, Martin Miller’s Gin has also seen strong growth in other key Gin markets such as the Central Europe and the UK. Sales have been particularly strong in the UK where they grew 50% in 2017, adding to a total global volume of 100,000 cases 8.4L. Specifically in the key US market, key for the development of the brand, we will continue with the current importer.
However, in this partnership with Zamora Company, we will be able to considerably increase investment in brand building in the middle term. What is more, together we can break into new international markets by capitalizing on the sales capacity of Zamora Company without compromising the product’s identity or its genuine spirit.’
New Martin Miller´s Gin Chairman Emilio Restoy agrees, adding, ‘Martin Miller’s Gin has all the ingredients to build on its role as a leading Super Premium gin Worldwide.’