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Mar de Frades and Licor 43 will be present at the 2020 edition of the Mercedes Benz Fashion Week Madrid. Both brands will be main sponsors and will have a preferential space in the event that will be held at IFEMA from January 28th to February 2nd, one of the most relevant cultural events nationwide.

Both Mar de Frades and Licor 43 will have a prominent presence within the space called “Kissing Room”, where all designers, their guests, media and celebrities will have the opportunity to be in contact with the brands. More than 11,000 people passed through the Kissing Room in the 2019 edition, undeniably the most relevant event in the Spanish fashion landscape.

Mar de Frades, a trendy Albariño 

The alliance between Mar de Frades and fashion started some years ago. In 2011, the winery launched avant-garde Limited Editions, signed by leading representatives of Spanish fashion. In December 2019, the prestigious mother and daughter Agatha Ruiz de la Prada and Cósima Ramírez were responsible for injecting their personal style onto the famous Mar de Frades blue bottle. They joined the list of famous avant-garde designers such as Ana Locking, Duyos, Alvarno, Jorge Vázquez, Miguel Palacio or Luby Lab who have each put their personal stamp on the history of the Galician winery over the last decade.

An alliance between fashion, wine and design, where Mar de Frades has also managed to combine its inherent commitment to the world of culture and art, for example sponsoring the  San Sebastian International Film Festival, or collaborating with different publications, events and awards relating to fashion and style.

LICOR 43, fashion and Spanish talent with ‘Actitud 43’.

‘Actitud 43’ is a way of life that inspires us to be our best version of ourselves every day and identifying those vital personalities who enjoy every second of life.Licor 43 will accompany the best designers who will transmit through their collections their values of creativity, inspiration, authenticity and passion … values that they share with ‘Actitud 43’. They will seduce the attendees thanks to their way of seeing and living life.

Thanks to ‘Actitud 43’, the Licor 43 lifestyle will overflow in the Kissing Room, the most exclusive area of the Fashion Week, so that designers and numerous famous faces will enjoy and relax after the parades and live the Madrid ambiance in an unique and unforgettable way.  The best way to celebrate the success of the parades with attitude is by enjoying a ‘Ginger 43’: the perfect blend of Licor 43, Ginger Ale and freshly squeezed lime. The perfect interpretation of ‘Actitud 43’ that represents the taste of those who build their own path.


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