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MARTIN MILLER’S GIN CONTINUES ITS ASSOCIATION WITH EMERGING ART, REWARDS TALENT WITH StART ART FAIR 2022 PARTNERSHIP

Martin Miller’s Gin, the world’s most awarded gin brand since 2004, continues its support of emerging art with the announcement of its new partnership with StART Art Fair, a contemporary art fair taking place from Wednesday 12- Sunday16 October 2022 at the prodigious Saatchi Gallery in London. As ‘Official Sponsor’ of the fair, Martin Miller’s Gin will open its own branded lounge on-site serving a selection of ‘surreal’ serves, created by Global Brand Bartender Danil Nevsky and inspired by the origins of this first ever super premium gin brand, along with a new Art Prize which is to act as a platform for rising future talent.

Martin Miller’s Gin and StART Art Fair in partnership

Since 2014, StART Art Fair has helped to springboard the careers of many emerging artists from around the world. United in this spirit of putting creativity at the centre at all costs, Martin Miller’s Gin, inspired through its From Madness To Genius brand positioning, has challenged the convention of traditional gin production since 1999 and created a genius result which kicked off the gin renaissance.

The Martin Miller’s Gin StART Emerging Art Gallery

A Gallery space will showcase artist applications in the first-ever group show of its kind within StART Art Fair, selected and curated by emerging curator Louis Chapple. Fair visitors will have the opportunity to purchase artworks from this show.

The Martin Miller’s Gin StART Emerging Art Prize 2022

The inaugural Martin Miller’s Gin StART Emerging Art Prize 2022 pursues the brand’s commitment to supporting young and emerging art talent with the support of StART’s expertise in the domain. From 12th April 2022 StART and Martin Miller’s Gin will be calling on London based emerging artists from all artistic disciplines to submit an artwork that responds to the theme of transformation which is embodied in Martin Miller’s Gin dna through its production ethics and creative vision.

The prize is worth £5,000 for the winner and £1,000 for the two finalists. The winner will also be given the opportunity to have their the artwork placed onto a limited edition of Martin Miller Gin bottles to be launched exclusively at StART Art Fair 2023.

‘Surreal’ Serves

Taking over a stand-out bar space within a central location at the fair, Martin Miller’s Gin will introduce visitors of the fair to a selection of surrealist art movement serves created by Global Brand Bartender, Danil Nevsky and inspired from the brand’s central DNA theme of Transformation.  One serve will be exclusive to the fair and only served during Danil Nevsly’s star bartender shift.

As David Ciclitira, Founder, StART Art Fair comments: “Martin Miller was a true innovator and the Millers’ Antiques Guides he founded with his wife Judith Miller have become antique collectors’ bibles. It is a testament to his wide-ranging talent that he then went on to develop one of the world’s best gins, and I salute his entrepreneurial courage. I am honoured to be hosting the first art award in the name of his gin brand, recognising emerging art talent.”

For further information please visit www.martinmillersgin.com.

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