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Since 1872, fulfilling the dream of making the smoothest and with higher quality rum smoother that a palate can enjoy.

Insolito

Insolito

Since 1872, fulfilling the dream of making the smoothest and with higher quality rum smoother that a palate can enjoy.

Proudly exemplifying our pioneering spirit in the industry, we have created a distinctive limited edition, aged rum with single use ex-Tempranillo wine casks.

WHAT IS IT?

We have selected a limited batch of some of our finest rums aged for a further three years in Tempranillo wine cask barrels which importantly will only be used once, creating a rum with highly distinctive aromas, flavours and color. The resulting liquid is then married with the iconic Solera Blender base used in our Matusalem Gran Reserva 15 to create a sublime rusty pink rum.

CONSUMPTION MOMENTS

Matusalem Insólito is a Premium rum, ideal to drink alone or with ice. Also ideal to prepare premium cocktails.

MARKET DATA

The unique quality of Matusalem, endorsed by numerous international awards, makes it one of the most praised rums in the world.

Owned brands

LICOR 43
Villa Massa
Pacharán Zoco
Licor 43 Horchata
Thunderbitch
Martin Miller's Gin
El Afilador
Berezko
Gressy
Yellow Rose

Distributed brands

Tequila Buen Amigo
Ron Matusalem
Pommery
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