Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)—the world's pre-eminent distributor of beverage alcohol—today announced a national alignment with Zamora Company USA, the new Joint Venture based in Dallas, Texas owned by Zamora Company (Spain) and Old Nassau Imports (USA). Southern Glazer’s will now represent Zamora Company USA’s unique luxury spirits and wine portfolio across 41 U.S. markets.

Zamora Company USA has recently brought together their collection of unique luxury brands along with an experienced, passionate and dedicated team of over 35 people. The new organization manages the sales, distribution, execution and marketing of the following brands: Licor43, Double Cross Vodka, Yellow Rose Whiskey, Martin Miller’s Gin, and Lolea Sangria.

“After bringing all their brands under one umbrella entity in the U.S., Zamora Company USA needed a distribution partner that could deliver the most efficient route-to-market,” said Ray Lombard, Executive Vice President, Supplier Management and Business Development for Southern Glazer’s. “Only Southern Glazer’s, with our national footprint, could provide the type of alignment and scale Zamora Company USA requires as they increase their focus on growing their business in the U.S. We couldn’t be more excited to work together and help them take advantage of the enormous growth opportunity that exists for luxury spirits and wine in this market.”

“The U.S. is one of the most important markets for Zamora Company, now and in the future,” added Emilio Restoy, Global CEO and Managing Director, Zamora Company. “We want to become a relevant player in the wine and spirits industry in the U.S., and that means investing in and betting on the creation of our brands.”

Bill Corbett, CEO Zamora Company USA, commented, “This agreement with Southern Glazer’s will allow us to better face our challenges and leverage opportunities in this exciting yet complex market. With this partnership, we intend for the U.S. to become a key sales market in the near future. It will take time and it will not be easy, but we are sure that we have chosen the right partner for this endeavor.”

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.