Passionate PeopleOur company
We are a family business. Passionate about what we do and proud of how we do it. Owners of our destiny and responsible for our decisions and results. Creators and distributors of premium wines and spirits. From its Spanish origin, it is today one of the worldwide leading companies in the sector, with a portfolio of more than 15 brands operating in more than 80 countries.
PRIORITY BRANDS/PORTFOLIO GLOBAL
Priority Brands
Complementary Brands
OUR VISION
The consumer is at the centre of all our decisions. Everything we do has a single goal: to make them enjoy every moment better... through unique brands.
We surprise and connect with the consumer, continually proposing new and different ideas, products and experiences. And we do it before everyone else.
We create value over volume. Quality and Passion are the ingredients of our products and our success.
Although deeply rooted in our country and traditions, we have a strong vocation for international conquest, especially in those markets that generate growth and value for our brands.
We have the best team of professionals. Committed, proud, honest, passionate and with great human values.
We are more agile and faster than our competitors. We work as one company in an open and collaborative way.
Digital transformation offers us an exciting challenge and a unique opportunity to improve the way we work and engage with consumers and our environment.
We are always accountable to the different stakeholders with whom we interact. stakeholders with whom we interact, wherever we are. we are. We are respectable and respected.