Press & MediaComunication
MARTIN MILLER’S GIN DEBUTS AS 2021 OFFICIAL DRINKS PARTNER OF THE AFFORDABLE ART FAIR
As part of the collaboration Martin Miller’s Gin has commissioned an experiential artwork, set to be a highlight of The Affordable Art Fair in London’s Battersea Park between 21–24 October in addition to a series of educational and inspiring masterclasses, tastings with our global brand ambassador, creative themed bar installations and a genius surrealist-inspired gin serve.
The Art Out of Isolation Commission, Fluid Form
Fluid Form is an immersive installation exploring the transformative power of water. Created by artists Madrid-based Violeta Maya and Persiis Hajiyanni.
The installation is the result of a special Art Out of Isolation commission from Martin Miller’s Gin,.
It is made from hand-blown glass from the Fábrica Real de Cristales in Segovia incorporating ice sculptures that transform from solid to liquid creating playful movements of light and music.
It was commissioned during the first 2020 lockdown and is now created as the world re-emerges. It invites visitors to consider the pandemic isolation – whether positive or negative – addressing issues of solitude, change, peace, tranquililty and creativity, whilst providing a moment for stillness and reflection amongst the busyness of the fair.
In the following link you can watch an interview with the artists:
AAF - Violeta & Persiis Interview
Surreal Serve & Bars
The Martin Miller’s Gin mantra is ‘From Madness To Genius’ so it’s only fitting that the fair’s bars will be inspired by Surrealist art, a treat for visitors' eyes as well as the taste buds!
Visitors will be able to enjoy the brand's signature award-winning gins in a range of cocktails and serves including the ‘Bubble Bramble’, created especially for the fair by the Brand Ambassador Rory O’Sullivan and inspired by Katharina Jung’s surreal artwork, I’ll only fly away.
Magical Masterclasses
Over the course of the show, Martin Miller’s Gin masterclasses will be taking place with Brand Ambassador, Rory O’Sullivan.
These will form an introduction to the history of Martin Miller’s Gin brought to life with the assistance of magician Jake Banfield. The masterclasses will offer visitors to the fair the opportunity to discover and taste the range of Martin Miller’s Gins, learning about the brand's unique and innovative history, in a guided 30-minute experience.