Ramón Bilbao, leading winery in Spain and one of the most admired in the world, proudly announces its partnership as an official collaborator of the Spanish National Football Team, accompanying the men’s team on their journey to the 2026 World Cup and supporting the women’s team —current world champions— as they compete in the final stage of the Nations League before beginning their path toward the 2027 World Cup in Brazil.

Ramón Bilbao and the Spanish National Football Team are embarking on an alliance that brings together two national icons united by a shared passion: creating experiences that transcend and move people. This agreement stems from a commitment to shared values such as passion, leadership within their respective fields, and excellence as the driving force behind every achievement. The winery joins the national team at a key moment, accompanying its players on their road to success and becoming the official wine of the Spanish National Football Team.

“This partnership marks a milestone in our journey. We share with the Spanish National Team a passion for achieving excellence, an ambition to innovate, and the ability to inspire millions of people. We see it as the union of two icons that share the same spirit of determination and the desire to make a lasting impact,” said Carlos Gallego, Managing Director Cluster Iberia at Zamora Company.

This agreement represents a historic milestone for the company, bringing together two leaders who, from different worlds —wine and sport—, embody the best of our culture and project the strength of Brand Spain to the world. It is a collaboration that transcends industries to inspire, excite, and generate collective pride.

The partnership will come to life through various initiatives, including experiences linked to the National Team, fan activations, and brand presence during the World Cup and other competitions in which the Spanish team will participate over the next two years. In addition, the winery will play a key role in hospitality, elevating the quality and premiumisation of the VIP experience in stadiums by offering fans a high-quality service. Ramón Bilbao thus continues its commitment to bringing wine to new territories and audiences, sharing unique moments of enjoyment and celebration.

United by Passion

The alliance between Ramón Bilbao and the Spanish National Football Team is more than a strategic agreement — it’s a story of emotion and pride. Just as wine captures in each bottle the memory of time and terroir, and football moves millions with every goal, this collaboration embodies the ability of both worlds to stir emotions, bring people together, and leave a lasting mark on collective memory.

“For Ramón Bilbao, accompanying the National Team at this stage means sharing with millions of fans the excitement of every match and the passion for achieving great goals. Just as our wines create memorable experiences, we want to be present in the moments that make an entire nation’s heart beat faster,” said Alejandro Sánchez-Gómez, Marketing Director Cluster Iberia at Zamora Company.

Moreover, this partnership symbolises the union of two great ambassadors of Spanish culture: wine and football — two worlds that, from both tradition and innovation, project Brand Spain to the world. The Spanish National Team faces the challenge of the 2026 World Cup with ambition and the support of Ramón Bilbao, who shares its spirit of determination and its ability to create memorable moments.