Since 1943, El Afilador has ventured along unexplored routes, carrying its legacy to the farthest reaches.

El Afilador

SpiritsEl Afilador

Since 1943, El Afilador has ventured along unexplored routes, carrying its legacy to the farthest reaches.

In 2026, El Afilador revolutionised its brand image with a bold new packaging design and a new communication platform, "Ante todo, moita calma" ("Above all, take it easy"), celebrating the importance and the value of doing things well in a fast-paced world where slowing down has become a revolutionary act. At El Afilador, we are the orujo brand with Galicia at its heart. Across our entire range, we honour our traditional Galician recipe, always using high-quality ingredients to deliver a rich flavour and a distinctive, unmistakable aroma. Because at El Afilador, we celebrate the Galician saber facer—the art of doing things the right way—believing that good traditions are meant to last forever.

WHAT IS IT?

A range of four distinctive expressions: Herbal Liqueur (crafted through the maceration of natural herbs), Orujo Spirit (made from 100% orujo spirit, offering a pure, authentic and elegant profile), Coffee Liqueur (produced with carefully selected coffee beans, roasted on the very day they are macerated), and Cream Liqueur (a unique orujo cream made with a distinctive blend of fresh dairy cream and orujo spirit), bringing the true tradition of after-dinner liqueurs to the market. 

CONSUMPTION MOMENTS

Best served over ice in an Old Fashioned or tumbler glass.

MARKET DATA

El Afilador was the fastest-growing after-dinner liqueur brand in 2025, gaining the highest market share in both volume and value. Today, it ranks as the third-largest brand in the category, while its Coffee Liqueur is the market leader and its Herbal Orujo Liqueur holds the No. 2 position in its segment. (Source: Nielsen, 2025 YTD). 

Owned brands

LICOR 43
Tequila Volteo
Villa Massa
Zoco
Thunderbitch
Martin Miller's Gin
El Afilador
Berezko
Gressy
Yellow Rose

Distributed brands

Tequila Buen Amigo
Ron Abuelo
Tito's Vodka
Don Ramón
Bottega
Pommery
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