1441

Zoco pays tribute to the origins and nearly 600 years of pacharán's history.

Zoco1441

Zoco pays tribute to the origins and nearly 600 years of pacharán's history.

1441 marks the first known written reference to pacharán, recorded by the monks of the Monastery of Santa María de Nieva (Segovia). In their chronicles, they described Queen Blanche of Navarre drinking a red sloe berry–based liqueur to ease stomach ailments. This makes 1441 the origin of a tradition that continues to thrive today.

WHAT IS IT?

With 1441, we return to the origins of pacharán-making, recreating its original character with a smoother anise profile, less sweetness and a higher proportion of sloe berries.

PAIRING

Serve over ice in an Old Fashioned (rocks) glass.

MARKET DATA

The Premium pacharán segment represents 18% of the total pacharán category. The current segment leader holds a 30% market share, and 1441 aims to become the segment leader within the next three years.

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