There are places that are part of an origin, and others that come to define an identity. For Mar de Frades, that place is the Atlantic. Its presence can be found in the landscape of the Rías Baixas, in the freshness of its wines, in their saline character and in a way of understanding life shaped by freedom and the ability to embrace the unexpected. The Atlantic cannot be explained; it is felt. It shapes coastlines and vineyards. It never remains still, and every wave draws a new form.

With this same transformative force, Mar de Frades presents the redesign of its iconic Albariño bottle, one of the great symbols of the brand and of the world of wine. An evolution that preserves the essence of the product while taking its visual identity one step further, making tangible the inspiration of an ocean that has always been part of its origins. For Mar de Frades, being at the forefront does not mean moving forward by leaving its origins behind, but evolving while paying tribute to what has shaped its identity. If the Atlantic has always defined the winery, it now also shapes the identity of its bottle: a new expression moulded by the Atlantic, inspired by the waves, the wind, the salt, the strength and the movement of an ocean that never remains still.

An iconic bottle that lets the Atlantic shape it

Over the years, Mar de Frades’ blue bottle has become much more than a mere vessel: its colour, silhouette and visual identity have become part of the collective imagination of Albariño. The new design builds on this legacy, reinterpreting it through the same inspiration: an ocean that shapes everything it touches. With this redesign, the wave takes centre stage and is no longer simply printed onto the bottle: the undulations of the sea now shape the glass itself, creating a volume that directly evokes the movement of the ocean and turning the design into a more sensory experience, one in which the Atlantic can be seen, touched and felt.

This new volume is complemented by a change in proportions that gives the name the place it deserves: the Mar de Frades engraving moves from the base to the neck of the bottle. The ocean also begins to make itself felt from the very first detail, with the arrival of the brand’s iconic seagulls on the capsule design. The result is a harmonious piece in which every element responds to the same inspiration, conveying that Atlantic lifestyle: feeling the movement, letting yourself be carried away and discovering a new way of living in blue.

A breath of freedom

The brand’s tagline remains “Vive en Azul”, but the redesign opens up a new and enriched conversation: the Atlantic is not only the place of origin, but also the force that transforms everything.  Atlantic Lifestyle means letting yourself be carried by the strength, freedom and saline character of the sea. It means accepting that nothing remains still, that not everything can be predicted and that, precisely in the unexpected, we can find a more authentic way to enjoy. “We are Atlantic by nature. Nothing is entirely predictable, and that is better this way. Letting yourself be shaped by the Atlantic and living every moment with the attitude of someone who does not need to know what comes next in order to enjoy the journey.”

The full expression of Albariño

The new design also represents the essence of Mar de Frades: origin and the avant-garde. Origin, because it comes from the Rías Baixas, a territory defined by its Atlantic landscape and by a wine-growing culture deeply connected to it. And the avant-garde, because it understands innovation as a way of moving forward while paying tribute to its roots. Inside, the essence of Mar de Frades Albariño remains untouched: a wine that combines freshness, body and saline character in an expression that is true to the territory from which it comes.

Made from selected vineyards in the Val do Salnés, it is crafted through viticulture that respects the conditions of the surrounding environment and the winemaking culture of the D.O. Rías Baixas. Bright and pale lemon in colour with lime highlights, it reveals a fresh and intense nose, with notes of wild flowers, eucalyptus, mint and tropical fruit. On the palate, it is refreshing, vibrant and fluid, with an electric expression, harmonious volume and a balance between softness and character. A wine that envelops the palate with its freshness and body, resulting in an Albariño that expresses the territory from which it comes and brings together the characteristics that define Mar de Frades wines: freshness, freedom, intensity and saline character.

A new way of living in blue

Because the Atlantic has never been simply the place Mar de Frades comes from. It is a force that has shaped its identity and that now also becomes a visible part of its expression. The new bottle captures that spirit, because evolving does not mean leaving your origins behind, but finding new ways to express them. Mar de Frades does it just as the Atlantic does: with movement, with character and without ever remaining still.

Mar de Frades. Vive en Azul.